The Aston Martin Formula 1 team has announced a new partnership with Pixar’s Toy Story to celebrate three decades of the franchise.
The collaboration will celebrate the iconic characters from the film series on a journey from the AMR Technology Campus at Silverstone to the Autódromo Hermanos Rodríguez for the 2025 Mexico Grand Prix, during which Lance Stroll finished 14th and Fernando Alonso retired.
The limited-edition merchandise collection will include a mini Buzz Lightyear helmet and a Toy Story x Aston Martin Aramco characters hoodie.
“Inspired by the world’s much-loved space ranger, Toy Story nostalgia meets Aston Martin Aramco design to bring you a limited-edition lid that’s perfect for any Grand Prix… or intergalactic emergency,” the website says of the helmet. On the hoodie, it adds: “Playful, premium, and made for those who never outgrew adventure. The limited-edition hoodie features Toy Story icons with an Aston Martin Aramco twist.”
The new partnership is part of the I / AM DROPS series, which has previously included work with The Rolling Stones, Santan Cup and Dom Dolla.
“This is about creating moments that resonate – not just with racing fans, but with a wider cultural audience,” Rob Bloom, Aston Martin F1 chief marketing officer, said ahead of the first I / AM DROPS.
“F1 is more than a sport, it has become a modern cultural phenomenon, and we’re here to create new ways for fans to engage with their passion and express their fandom. I / AM DROPS are bold, creative and built to spark conversation. It’s just the beginning.”
To get access to the drop as soon as it’s released, just go to Aston Martin F1 team’s website, sign up for free with your email address, and opt in to the helmet, the hoodie, or both.
The Silverstone outfit is currently seventh in the constructors’ standings with four race weekends remaining of the 2025 F1 season. The fight is very much on for sixth place with 12 points separating the teams from sixth to ninth – Racing Bulls sits sixth with 72 points, Sauber sits ninth with 60 points and Aston Martin and Haas sit in between.
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